From the next edition of Dutch Pork Expo it will be even easier for visitors to collect information during the exhibition visit. With the arrival of the “smartbadge technology” the visitor can easily scan the interesting stands with the visitor badge that they receive upon arrival.
After the visit, the visitor receives all information from the scanned stands directly in the mailbox. The exhibitor fills in his or her online profile prior to the event and all information from this profile is forwarded to the visitor after the exhibition visit. The more extensive the exhibitor fills his or her online profile, the more relevant information the visitor collects. Even when there is no face-to-face conversation with the exhibitor on the exhibition floor, the visitor can still collect relevant information.
With the arrival of the “smartbadge technology”, the visitor also leaves the exhibition without separate leaflets and business cards, an exhibition visit has never been this efficient.